🧾 Client Overview
A mid-sized home improvement company based in the Greater Toronto Area, offering services such as kitchen remodeling, bathroom renovations, painting, and flooring.
🚧 The Challenge
Despite offering premium services and having a solid reputation offline, the client was struggling to generate consistent leads online. Their previous marketing efforts — mostly organic social posts and directory listings — delivered minimal results.
Key Pain Points:
- Low monthly lead volume
- Poor visibility on Google Search
- No tracking or data-driven optimizations
- Seasonal drop-offs in inquiries
🎯 Objectives
- Generate a steady flow of qualified leads
- Maximize returns within a modest ad budget
- Build brand visibility among homeowners actively seeking renovation services
💡 Our Strategy
We designed a two-pronged paid media approach across Google Ads and Meta Ads, tailored to both high-intent search behavior and local homeowner awareness.
🔹 Google Ads: Capturing Purchase Intent
- Built custom campaigns for high-converting keywords:
“bathroom renovation Toronto,” “home remodeling services,” “interior painting near me” - Created location-specific ad groups to drive relevance and lower CPCs
- Used lead form extensions and click-to-call CTAs
- Developed a fast-loading landing page with service highlights, testimonials, and a lead capture form
🔹 Meta Ads: Local Brand Awareness + Lead Generation
- Ran carousel and video ads showing before/after transformations
- Targeted homeowners aged 30–60 in the GTA with interests in DIY, real estate, and home décor
- Used lead generation ads for quick quote requests
- Retargeted website visitors with time-sensitive offers like “10% Off Spring Renovations”
📊 Results in 60 Days
- 300+ qualified leads generated
- 62% lower Cost Per Lead compared to industry average
- 5.5x Return on Ad Spend (ROAS)
- Client expanded team to handle project demand
- 90% of leads were from homeowners in the exact target zones
🗣️ Client Testimonial
“We used to rely entirely on referrals. Now, we’re getting booked out two months in advance. Digitize Now’s strategy brought us exactly the kind of leads we needed — real homeowners ready to renovate.”
— Owner, GTA Home Improvement Services
🧠 Key Takeaway
When marketing is focused on local targeting, clear messaging, and lead capture optimization, even traditional service businesses can scale quickly. If you’re in the home improvement space and want real, measurable growth — we’re ready to help.
