Digitize Now helped a QSR increased in-store visits from Meta ads
A Quick Service Restaurant (QSR) specializing in burgers & Ice Creams, newly relaunched in Toronto & GTA area.
🎯 Challenge
Despite having a great product and a relaunch buzz, the QSR faced low footfall. They needed a high-impact strategy to drive local awareness and in-store visits, quickly and efficiently.
✅ Goals
Drive local foot traffic to the store
Build brand recall within the 5km radius
Maximize results with a limited ad budget
🧠 Our Strategy: Meta Ads Done Right
We executed a geo-targeted Meta Ads campaign focused on high-intent users within a 5 km radius of the store.
🔹 Key Tactics:
- Localized creatives featuring real menu items
- Offers & urgency triggers (“Buy 1 Get 1 Free This Weekend Only”)
- Facebook & Instagram Story ads with swipe-up directions to Google Maps
- Lookalike audiences based on past purchasers
📈 Results
- 60% increase in in-store visits within 30 days
- 3.2x Return on Ad Spend (ROAS)
- 1,800+ direction clicks from Meta Ads
- 50,000+ local impressions in under 2 weeks
🗣️ Client Testimonial
“We were shocked to see people walking in and mentioning the offer from Instagram! The buzz Digitize Now created gave our relaunch real momentum.”
💡 Takeaway
When creativity meets strategy, even a small budget can deliver big footfall. If you’re a QSR looking to drive visits, we’ll help you make it happen — fast.
